AMA Hotels & Health Retreats - Huelva - de duración determinada, jornada completa - 05/10/2015
The role is responsible for maintaining and updating all relevant Social media channels including and balancing the business aspects of social media marketing, with the community aspects of social media. She/he must update the content in every channel where AMA is present; and keeping the content of our website updated using the right key words. The E-B manager, in the end, is responsible for conveying a consistent brand image that attracts customers by encouraging sales on the Web.
a)Direct brand channel management: Executing the Hotel's social media strategy by daily content creation, proactive relationship-building and while ensuring messaging voice, in multiple channels.
b)Reputation management: Actively ensure Hotel's brand and reputation are enhanced by social media activities;
c)Campaign management and development: Execute social media campaigns, including building editorial calendars, identifying channels to implement, working with commercial, media and advertising partners to secure the necessary content assets and grow hotel's audience, advocates and engagement across its social media channels.
d)Real-time and long form content creation: Ability to write and respond from all brand channels to fans & followers, including doing ad hoc social activities at hotel events, blog entries, videos, and articles, that detail the latest offerings
e)Customer Relations and fostering brand advocates: provide online customer support and implement hotel's program for identifying, growing and engaging loyal online brand advocates,
f)Content Management: Responsible for assisting the Director of Sales and Marketing in online content management, seeking online marketing opportunities and managing the company´s website and web traffic.
g)SEO / SEM: Assisting the managing team creating online campaigns using the right key words according to every target market and segmentation.
·Create social media updates with on-going and ad-hoc campaigns that increase brand visibility and traffic with the ultimate goal of creating a memorable guest experience, driving web traffic, sales and direct booking initiatives
·Demonstrates a passion for meeting customer needs and exceeding customer expectations
·Listen to and monitor all social media outlets (pages, sites, blogs, etc.) on a daily basis and posts/responds as needed; identifies insights and customer service issues, compiles information, and reports findings to Hotel Management
·Plan and execute for the community real world events/PR functions to drive social media engagement
·Manage social media advertising and work with hotel partners to create and implement like-growth campaigns
·Update and optimize every LP to improve direct traffic to the site and achieve goals of conversion.
·Work together with the sales and reservation team to update the content in every online channel following the seasons, promotions and other key factor of the industry.
·Compile monthly competitive analysis, identify key analytics, measure effectiveness and impact impact of the social media strategy and initiatives using site traffic, number of brand conversations, quality of conversations, engagement, etc
·Utilizes Google Analytics and other measurement tools to provide reports on metrics on the revenue booked via social channels
·Responds to all inquiries across all channels outside of normal business hours